About Us

We are ayadi

Online therapy for Arabic speakers

The people of the Middle East are proud, passionate, and powerful. But sadly, we have been overlooked when it comes to our mental wellbeing. At least one out of every three people in the Middle East deals with mental health challenges but has been unable to seek help. Whether it is through remoteness, inaccessibility, or fear of being cast out, there is a notable lack of help for our people.

Our mission is to connect people to qualified, bilingual therapists in a convenient and confidential way. Our team speaks your language and understands your culture – we’ve lived here our entire lives. Ayadi was created by passionate people who want to make a difference in our culture.

Whether you’re seeking help or interested in joining our team of therapists who offer mental health support, you’ve come to the right place.

Why therapy?

Therapy is a way to empower people to reclaim their lives, to recover from their trauma, to offer support services, and to build people up. Therapy can help us become the best versions of ourselves.

Therapy uses the practice of psychology to make a positive practical impact on societal and personal issues. Therapy is also about learning constantly – about oneself and about others. Ayadi wants to use this medium not only to help individuals, but also to elevate the public’s understanding of, and regard for, the use of psychology in a professional way.

Mental clarity

Emotional healing

Behavioral adjustment

Cognitive work

How does Ayadi work?

Ayadi brings therapy to your fingertips. All you have to do is download the Ayadi app, sign up and get matched with a qualified therapist.

How do you assure confidentiality?

Ayadi guarantees the confidentiality of all conversations that take place between therapists and clients through secure servers and encrypted communications. This  is a critical part of our compliance with the highest standards of HIPAA.

What types of therapy can I go for?

Therapy can come in many different forms – some will work well for you while others may not be as effective. Ayadi has made sure to gather a group of therapists with a diverse background in various types of therapy such as CBT, DBT, EMDR, and many more so that we can help you to find the right fit for your individual needs.

How to get started?

Download Ayadi from the app/play store and sign up for an account. Then get matched and book your first session. In that session, you can agree with your therapist on the number of sessions needed.

A note from the founder

My grandfather chose the name Ayadi, which translates to “helping hands” in Arabic, following his diagnosis with Alzheimer’s disease. Coming to terms with his diagnosis was life-changing, but the true challenge was finding licensed professionals who could offer support. As a cognitive psychologist, I’ve worked in mental health, yet I could not recommend a local facility for someone I loved. In fact, opening up about mental health in the Middle East is practically unheard of.

As a community, we pride ourselves on helping our neighbours, but when the illness can’t be seen, we fall silent. Our silence has become a global epidemic, and as a community, we must do better. Ayadi offers a secure and confidential platform with a team of certified mental health professionals lending their expertise and understanding.

Our goal is to get people to ask for help and to receive quality healthcare in return. So, if you’ve been feeling stressed, experiencing negative thoughts, or received a diagnosis — let’s talk.

Latifah AlEssa

Meet the team!

The people behind Ayadi

Bader Shahin


Latifah Alessa

Founder and CEO
Lynn Masri

Lynn Masri


Sajo John


Salma Anabtawi


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